Digital experience design of qinhuai lantern based on user journey map

نویسندگان

چکیده

This research extends the design concepts and methods of user journey maps to field intangible cultural heritage, selects typical lotus lantern material package in Qinhuai lanterns as an example explore digital experience lanterns. On-site are used understand users, define target users build personas. AEIOU recording framework is record behavior, analyze reorganize behavior with card classification, summarize flow. The Likert Smiley Scale ask children evaluate specific behaviors, get emotional curves, opportunities from perspective valley filling. Given pain points indirect parents, digitally redesigned four perspectives materials, connection between functions storage meet users' experience. method process have certain reference significance for on same type heritages.

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ژورنال

عنوان ژورنال: E3S web of conferences

سال: 2021

ISSN: ['2555-0403', '2267-1242']

DOI: https://doi.org/10.1051/e3sconf/202123605080